C :: Using Malloc For Array Of Character Pointers

I am able to work with n instances of a structure in one mallocated area, but when I try to do the same thing with just character pointers, I get compiler errors about making integer from pointer without a cast. If I create a structure with just a character pointer in it, it works just fine... I am just not seeing something here!!!

This works:

Code:
#include <stdio.h>
#include <stdlib.h>
int main (void) {
struct items {
unsigned int item_1;
unsigned int item_2;

[Code]...

This DOES NOT work!

Code:

#include <stdio.h>
#include <stdlib.h>
int main (void) {
char * items_ptr = NULL;
unsignedint i = 0;
char * one = "one";
char * two = "two";

[Code]...